Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed proper. The company became this Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single type of truck and a single style of car, which represented a journeying from his pre-war industry strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the united states so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was probably none to miss a tip: rather than devote period and engineering talent to creating a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received with March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was in the same quality as the American steel used for the particular Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to produce the "Berliet Type VB" in the rate of 100 cars every day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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