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Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

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Before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became this Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single style of truck and a single type of car, which represented a leaving from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the world so well during this war.

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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was probably none to miss a strategy: rather than devote time period and engineering talent to having a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when that had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was from the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational destruction of the company.

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The factory ended up set up to create the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have also been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the finance institutions.

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