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Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the particular Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was will no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single sort of truck and a single sort of car, which represented a departure from his pre-war market place strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the united states so well during your war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received inside March 1919 when the item had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational damage to the company.

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The factory were being set up to make the "Berliet Type VB" on the rate of 100 cars daily which would have also been an ambitious target below any circumstances. The rapid drop-off successful for what at this point was the manufacturer's simply passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banks.

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