Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no more buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single sort of truck and a single sort of car, which represented a starting from his pre-war marketplace strategy. The single truck which Berliet focused was this 5 ton CBA that had served the nation so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not just one to miss a tip: rather than devote moment and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the North american steel used for the particular Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars per day which would have recently been an ambitious target under any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banks.
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