Berliet had been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was no longer buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single type of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not one to miss a strategy: rather than devote period and engineering talent to creating a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was on the same quality as the American steel used for the particular Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars daily which would have recently been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's simply passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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