Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became your Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no more buying all the vans the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single type of truck and a single sort of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not merely one to miss a tip: rather than devote time period and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when the item had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was in the same quality as the American steel used for the particular Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to develop the "Berliet Type VB" at the rate of 100 cars every day which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's only passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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