Berliet has been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
Le Berliet, Berliet Stradair
Before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became your Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single style of truck and a single form of car, which represented a starting from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the world so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a technique: rather than devote time and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet content was well received within March 1919 when it had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to make the "Berliet Type VB" in the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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