Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was not buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single sort of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the united states so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received throughout March 1919 when that had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was on the same quality as the United states steel used for your Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
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LES AUTOBUS BERLIET PLR 8 ET PLR 10 page 1
The factory ended up set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banking companies.
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