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Berliet was a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.

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Before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became the actual Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was will no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single type of truck and a single type of car, which represented a journeying from his pre-war industry strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the country so well during the actual war.

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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not one to miss a tip: rather than devote period and engineering talent to making a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received inside March 1919 when the item had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.

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The factory ended up set up to make the "Berliet Type VB" at the rate of 100 cars per day which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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