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Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.

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Before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became the particular Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was not buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single form of car, which represented a travel from his pre-war current market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during the particular war.

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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was probably none to miss a key: rather than devote period and engineering talent to making a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received throughout March 1919 when this had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational harm to the company.

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The factory have been set up to create the "Berliet Type VB" in the rate of 100 cars each day which would have been recently an ambitious target under any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's just passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors and the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the finance institutions.

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