Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no more buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single form of truck and a single form of car, which represented a travel from his pre-war current market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the world so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a technique: rather than devote occasion and engineering talent to having a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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Fondation Berliet, Lyon F
The factory have been set up to produce the "Berliet Type VB" on the rate of 100 cars per day which would have been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's just passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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