01 Le MONTELIER MUSEE de la Fondation BERLIET

Berliet had been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.

Salon EPOQU’AUTO 20105 : Fondation BERLIET le blog docroger

Before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no more buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a travel from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the country so well during the war.

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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to developing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet content was well received with March 1919 when this had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was with the same quality as the North american steel used for the actual Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational problems for the company.

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The factory ended up set up to create the "Berliet Type VB" in the rate of 100 cars every day which would have already been an ambitious target within any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking institutions.

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