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Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became the actual Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was will no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a journeying from his pre-war current market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the media so well during this war.

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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not one to miss a key: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when this had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational damage to the company.

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The factory ended up set up to make the "Berliet Type VB" on the rate of 100 cars each day which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the finance institutions.

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