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Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.

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Before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became the Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was will no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single form of truck and a single form of car, which represented a journeying from his pre-war industry strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the media so well during your war.

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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was with the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational destruction of the company.

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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars per day which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking institutions.

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