Berliet has been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became the actual Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single kind of truck and a single kind of car, which represented a starting from his pre-war current market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not one to miss a strategy: rather than devote occasion and engineering talent to having a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received within March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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