Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became the actual Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was will no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the country so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a technique: rather than devote occasion and engineering talent to possessing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received inside March 1919 when that had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was of the same quality as the United states steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to generate the "Berliet Type VB" in the rate of 100 cars every day which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banks.
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