Berliet was a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed suitable. The company became the actual Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was don't buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single sort of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the nation so well during this war.
The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was probably none to miss a tip: rather than devote period and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received inside March 1919 when that had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was from the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to develop the "Berliet Type VB" for the rate of 100 cars per day which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's merely passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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