PHOTO FONDATION MARIUS BERLIET

Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

Sortie Fondation Berliet 03042013

Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a journeying from his pre-war market place strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the nation so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time period and engineering talent to developing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was of the same quality as the United states steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational injury to the company.

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Fondation Berliet Le blog de D.G

The factory was set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors as well as the firm therefore fell to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banks.

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