Berliet has been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no more buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single type of truck and a single style of car, which represented a travel from his pre-war market place strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the country so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to creating a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was on the same quality as the North american steel used for the actual Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to create the "Berliet Type VB" on the rate of 100 cars daily which would have been an ambitious target below any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's solely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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