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Berliet had been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

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Previous to World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the particular Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was will no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single sort of truck and a single sort of car, which represented a journeying from his pre-war industry strategy. The single truck where Berliet focused was the 5 ton CBA that had served the united states so well during the actual war.

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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a trick: rather than devote moment and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received in March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was on the same quality as the United states steel used for your Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational problems for the company.

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The factory was set up to create the "Berliet Type VB" in the rate of 100 cars per day which would have already been an ambitious target below any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banks.

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