Berliet ended up being a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed proper. The company became the Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was don't buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single kind of truck and a single style of car, which represented a journeying from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the united states so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to possessing a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received throughout March 1919 when this had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was of the same quality as the American steel used for this Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to create the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's just passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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