Berliet has been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single kind of truck and a single form of car, which represented a journeying from his pre-war market place strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the country so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not merely one to miss a strategy: rather than devote time period and engineering talent to creating a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when it had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was from the same quality as the Us steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have already been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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