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Berliet was a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

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Just before World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became this Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a journeying from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the nation so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not one to miss a trick: rather than devote moment and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when it had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.

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Fondation Berliet Retromobile 2010

The factory have been set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target below any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's merely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.

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