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Berliet was a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became your Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single kind of truck and a single sort of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the world so well during your war.

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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not one to miss a technique: rather than devote period and engineering talent to creating a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received in March 1919 when this had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was on the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational harm to the company.

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The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars each day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the finance institutions.

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