Classic Car Catalogue

Berliet was a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.

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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the actual Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was will no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single kind of truck and a single sort of car, which represented a travel from his pre-war market place strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the united states so well during the war.

Berliet 944 For Sale 1933 on Car And Classic UK [C402642]

The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a tip: rather than devote moment and engineering talent to possessing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when this had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the American steel used for the Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.

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Photo of 1930 Berliet 4 Seater Cabriolet

The factory was set up to make the "Berliet Type VB" in the rate of 100 cars every day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's just passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking institutions.

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