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Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

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Before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new authorized structure was deemed ideal. The company became the actual Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single style of truck and a single kind of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the world so well during this war.

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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was probably none to miss a tip: rather than devote period and engineering talent to creating a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was in the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.

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The factory had been set up to create the "Berliet Type VB" in the rate of 100 cars each day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the finance institutions.

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