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Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.

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Prior to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was will no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single sort of truck and a single style of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the nation so well during this war.

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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was probably none to miss a key: rather than devote moment and engineering talent to possessing a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received inside March 1919 when the idea had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational destruction of the company.

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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have also been an ambitious target below any circumstances. The rapid drop-off popular for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking companies.

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