Berliet had been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was will no longer buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single kind of truck and a single form of car, which represented a travel from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the media so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not just one to miss a technique: rather than devote occasion and engineering talent to developing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when that had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was with the same quality as the United states steel used for your Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars daily which would have been recently an ambitious target below any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banks.
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