Berliet ended up being a French manufacturer of automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single type of car, which represented a departure from his pre-war current market strategy. The single truck where Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was probably none to miss a key: rather than devote period and engineering talent to having a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when the item had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the United states steel used for the Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have been an ambitious target below any circumstances. The rapid drop-off popular for what at this point was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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