Berliet was a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became this Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was will no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single style of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the world so well during your war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to making a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received within March 1919 when that had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was with the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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2009 Paul Berliet et Philippe Brossette. Copyright Fondation Berliet.
The factory had been set up to make the "Berliet Type VB" in the rate of 100 cars daily which would have recently been an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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