Berliet had been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single style of car, which represented a travel from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the media so well during this war.
2009 Paul Berliet et Philippe Brossette. Copyright Fondation Berliet.
The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not merely one to miss a tip: rather than devote period and engineering talent to creating a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received within March 1919 when it had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
Fondation Berliet 2011 Page 2
Fondation Berliet 2011 Page 2
The factory was set up to produce the "Berliet Type VB" in the rate of 100 cars per day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's only passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and the firm therefore fell into the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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