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Berliet had been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.

La femme et l’automobile. – Fondation Berliet

Just before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no more buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a journeying from his pre-war current market strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during the war.

olivier: Atlas : Michelines et Autorails : Le Berliet RBD 300 PLM

The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time and engineering talent to having a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when the idea had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was with the same quality as the Us steel used for the Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational destruction of the company.

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The factory was set up to create the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been recently an ambitious target under any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's merely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the financial institutions.

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