01 Le MONTELIER MUSEE de la Fondation BERLIET Page 3

Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

01 Le MONTELIER MUSEE de la Fondation BERLIET Page 2

Just before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became the Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was don't buying all the vans the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single kind of truck and a single style of car, which represented a journeying from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the united states so well during the war.

Fondation Berliet 2011 Page 3

The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when the idea had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational problems for the company.

01 Le MONTELIER MUSEE de la Fondation BERLIET

Fondation de l’automobile Marius Berliet VerdunMeuse.fr

The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and also the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the financial institutions.

may be governed by copyright. – Send suggestions We Comply All TakeDown by Request.

thanks for coming