01 Le MONTELIER MUSEE de la Fondation BERLIET

Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.

01 Le MONTELIER MUSEE de la Fondation BERLIET

Ahead of World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became the actual Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during the war.

Fondation Berliet 2011 Page 2

The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not one to miss a tip: rather than devote moment and engineering talent to developing a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when it had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.

01 Le MONTELIER MUSEE de la Fondation BERLIET

01 Le MONTELIER MUSEE de la Fondation BERLIET

The factory ended up set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell in the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banks.

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