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Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.

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Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was don't buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single kind of truck and a single type of car, which represented a leaving from his pre-war current market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the united states so well during your war.

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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time and engineering talent to creating a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was in the same quality as the American steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational damage to the company.

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The factory was set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have also been an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's only passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banks.

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