01 Le MONTELIER MUSEE de la Fondation BERLIET Page 2

Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single style of truck and a single style of car, which represented a journeying from his pre-war market place strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during the actual war.

Fondation Berliet 2011 Page 3

The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time and engineering talent to making a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when it had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational harm to the company.

Fondation Berliet 2011 Page 2

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

The factory have been set up to create the "Berliet Type VB" on the rate of 100 cars every day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banks.

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