Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was don't buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single style of truck and a single type of car, which represented a starting from his pre-war industry strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the country so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not merely one to miss a strategy: rather than devote moment and engineering talent to making a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received inside March 1919 when that had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to develop the "Berliet Type VB" at the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking companies.
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