Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became this Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was will no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single form of truck and a single style of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote moment and engineering talent to creating a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet content was well received throughout March 1919 when it had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was of the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to produce the "Berliet Type VB" at the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors along with the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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