Berliet had been a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became your Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was will no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single kind of car, which represented a travel from his pre-war industry strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the country so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when it had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was with the same quality as the North american steel used for the actual Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to generate the "Berliet Type VB" at the rate of 100 cars each day which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's solely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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