Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the particular Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single kind of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received inside March 1919 when this had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to create the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking companies.
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