Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became the Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was not buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single type of truck and a single type of car, which represented a journeying from his pre-war market place strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the country so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote period and engineering talent to making a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to create the "Berliet Type VB" on the rate of 100 cars daily which would have recently been an ambitious target below any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's solely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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