Berliet was a French manufacturer of automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was don't buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single form of truck and a single type of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was your 5 ton CBA that had served the nation so well during this war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not one to miss a tip: rather than devote period and engineering talent to developing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when this had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was of the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to create the "Berliet Type VB" at the rate of 100 cars every day which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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