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Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.

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Before World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was not buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single kind of car, which represented a journeying from his pre-war market place strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the nation so well during this war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote time period and engineering talent to having a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when this had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was on the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.

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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the finance institutions.

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