Berliet was a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was don't buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the nation so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not one to miss a technique: rather than devote moment and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when that had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was of the same quality as the North american steel used for your Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to produce the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have recently been an ambitious target within any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's only passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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