Berliet ended up being a French manufacturer of automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
Berliet Stradair en Technicolor – Fondation Berliet
Prior to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the particular Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was will no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single style of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the world so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not one to miss a technique: rather than devote time and engineering talent to having a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when that had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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PHOTO FONDATION MARIUS BERLIET
The factory ended up set up to generate the "Berliet Type VB" with the rate of 100 cars daily which would have recently been an ambitious target below any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's just passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors as well as the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the banks.
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