Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became the particular Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was don't buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a journeying from his pre-war industry strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not just one to miss a technique: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received with March 1919 when the item had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to generate the "Berliet Type VB" on the rate of 100 cars each day which would have recently been an ambitious target below any circumstances. The rapid drop-off successful for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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