Berliet had been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was not buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single kind of truck and a single style of car, which represented a leaving from his pre-war current market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the media so well during the war.
Berliet Stradair en Technicolor – Fondation Berliet
The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to having a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when this had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the Us steel used for your Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been recently an ambitious target under any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's simply passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banking companies.
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