Berliet had been a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single form of car, which represented a travel from his pre-war market place strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the country so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a tip: rather than devote time and engineering talent to creating a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received in March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was in the same quality as the Us steel used for this Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to develop the "Berliet Type VB" with the rate of 100 cars each day which would have already been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's only passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banks.
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