Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single type of truck and a single form of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the united states so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received throughout March 1919 when it had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to create the "Berliet Type VB" on the rate of 100 cars daily which would have been recently an ambitious target under any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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