Berliet had been a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became this Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single type of truck and a single form of car, which represented a departure from his pre-war marketplace strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the united states so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to possessing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when the idea had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was from the same quality as the American steel used for the actual Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars per day which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking companies.
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